OkCupid digital campaign to break gender stereotypes

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OkCupid’s digital campaign #Allyoflove to show their support to the community in the international month of pride. The film is a 2020 take on the popular game ‘Never have I ever’ which is conceptualized by Dentsu Webchutney

Dating app OkCupid had come forward to show their support to the community in the international month of pride by launching its digital campaign #Allyoflove. Through this digital campaign, OkCupid creates a digital coming together to show solidarity with the idea of love without barriers. The film celebrates queer voices by showing viewers a joyful scenery of seeking out and embracing individual journeys for people across the gender spectrum and how they choose to be with their romantic love and live as they want. The campaign thus gives the viewers an insight into the beauty of diverse love. The film is a 2020 take on the popular game ‘Never have I ever’ which is conceptualized by Dentsu Webchutney.

The campaign starts by asking a group of nine diverse individuals across the gender and sexuality spectrum about their love lives and relationships. They were asked questions like ‘they have ever been nervous to ask someone out’ to ‘have their feelings ever been dismissed’. The chief marketing officer of OkCupid Melissa Hobley responded to the launch of the campaign #Allyoflove that the most beautiful and meaningful, rewarding connections are formed when people can identify and are celebrated as their authentic selves. OkCupid’s brand promise is kept truthful with 13 sexual orientations, 22 gender options, and over 3,000 questions on the platform which make sure that the customers are matched with the people on the same wavelength.

OkCupid through this campaign focus on empowering millennials to show who they are and reminds customers that to be an ally of love one should just be willing to accept and celebrate love in every shade of the rainbow. The senior creative director of Dentsu Webchutney, Siddhi Desai told that when everyone could od with a little extra support, a minority community could do a lot with whole support. And that what the campaign #Allyoflove mainly aims at.

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