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Branding and Advertising
Volkswagen group company Skoka Auto to reposition itself as premium brand
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May 26, 2014
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New apps like Krush, Tinder, Floh and TrulyMadly for finding right partners and to deal with break ups flood market
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May 25, 2014
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Branding and Advertising
Philips to re-enter with new range of mobile phones soon
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May 25, 2014
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Zee Entertainment to launch new premium GEC channel ‘Zee Zindagi’ on 23rd June
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May 20, 2014
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Hollywood Studio Relativity Media signs joint venture with B4U for movie distribution
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May 18, 2014
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Case Studies
Case Study in Branding: The Making of NaMo Brand
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Mobile Internet Penetration leads to Re-marketing!
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Consumer Behavior and CRM
Innovation drives differentiation in formal menswear segment
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May 15, 2014
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Sistema Shyam develops new WhatsApp variant MBuddy targeting sub-Rs.1000 handsets
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May 15, 2014
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P&G lands in soup over an ad for Oral-B Pro Health Toothpaste
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January 20, 2014
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