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Marketing
Airtel partners with Karbonn Mobiles to offer 4G smartphone at effective price of Rs.1,399
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October 12, 2017
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Marketing
Tenth edition of IPL brings in Rs.1,300 crore advertising revenue for Sony
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April 3, 2017
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Marketing
Makers of Baahubali try to cash in on Baahubali brand by flooding market with merchandise
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April 1, 2017
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Case Studies
Micromax changes strategy, announces foray into premium segment
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March 30, 2017
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Marketing
End of season sale for premium brands starts early due to demonetization
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March 23, 2017
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Marketing
Contact Marketing- The new buzz word
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March 22, 2017
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Marketing
Chinese smartphone brands challenge Indian brands
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June 21, 2016
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Branding and Advertising
Case Study: Microsoft pushes for new strategic moves, acquires LinkedIn
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June 17, 2016
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Marketing
Case Study: Micromax launches air-conditioners focusing on consumer goods
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June 13, 2016
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Marketing
Lyf smartphones with Reliance Jio 4G SIM cards offer free data
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June 4, 2016
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