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Students Corner
[Market Research]Ethnographic Research
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November 11, 2012
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Branding and Advertising
Maaza’ beat Cola brands in ‘Brand Equity Most Trusted Brand Survey 2012’
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November 9, 2012
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Consumer Behavior and CRM
How Indian Shoppers differ from others? – Fitch Study
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November 9, 2012
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Marketing
‘Extended warranty plan’ from Bajaj Allianz
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November 8, 2012
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Case Studies
Case in Branding: Brand Positioning of ‘Maggi’
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November 7, 2012
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Branding and Advertising
Can Vespa’s new TV Commercial make an impact?
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November 6, 2012
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Marketing
Cheap SMS limited to 100/day
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November 6, 2012
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Social Media Marketing
Digital media spending on the rise
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November 5, 2012
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Sales and Distribution
Coca Cola in rural beverages market- a new engagement model
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November 5, 2012
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Marketing Research
What does aspiration mean for Indian customers? : JWT Survey
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November 5, 2012
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