Panasonic embraces a new strategy for customers across the channel


Japan’s leading electronic and home appliances company, Panasonic has come up with a new strategy to engage with their customers across the channels. The COVID 19 pandemic resulted in taking such steps, and through this Panasonic aims to reach out to their customers efficiently.

According to Pooja Garg Khan, Head Corporate Communication, Panasonic India, the brand is focusing more on the emotions to engage with frequenter.

Panasonic has started playing their new omnichannel strategy during this festive season to capture the new marketing behavior as well as to capture the new customer behavior, and with that to forecast the future trend of how to reach the customers.

Ms. Pooja said, “they are re-strategizing communications and marketing plans for a new normal scenario, learning for the past months of lockdown, leveraging digital in the festive season, take on influencer marketing”.

Like every company, Panasonic has gone through the trouble of the COVID 19 pandemic and the lockdown gives them a new idea about the new normal and they have taken an effective step by considering the safety of their employees moreover the safety of their customers. Panasonic tried to create content that attracts their customers and gives them awareness about the current situation through the digital form in centric form.

Panasonic was closely watching the market from the beginning of the COVID 19 pandemic, the new behavioral status and new normal. They find the customers are slowly getting into a digitalized manner. Panasonic decided to come up with an omnichannel strategy to cater to customers across the channel. Panasonic trying to explore the digital platform as a digital platform is going to play a key role in the coming years.

Panasonic is trying to focus more on the emotions of its spectators. Panasonic has taken the approach of finding the solution and not sell approach as it facilitates a sense of community and social support to Panasonic promise and philosophy.

Panasonic has come up with its omnichannel strategy by focusing consistently on touchpoints, both online and offline. Panasonic has been engaging with their customers and employees through digital as well as through virtual sessions.


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