With a campaign marking its debut into secondary care services, Practo has announced Rahul Dravid as its first brand ambassador. The famed cricketer talks about the safe secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of professionals in the first phase of the “You are in safe hands” campaign.
Maintaining excellent health is critical for all athletes, not only in terms of improving their performance but also in terms of allowing them to recover swiftly from injuries that necessitate medical attention. There could not have been a better person to represent the firm than the cricketer, who is a big champion of getting the correct care from specialists in order to live a healthy life.
The first commercial begins with Dravid conversing with a buddy at a party who is suffering from a secondary health problem. This short illustrates how – and why – Practo is positioned to give the finest secondary care experience to patients by walking them through the full process, from the first consultation through post-surgery care. Here’s a link to the TVC.
“Practo has redefined modern healthcare in India with its full digital offerings and integrated offline experience with Practo Care, assisting us with our secondary healthcare needs,” says cricketer Rahul Dravid. I’m proud to be connected with a company that has established itself as a leader in providing patient-centered care – anytime, anywhere.”
“Dravid epitomizes Practo’s attitude of always being dependable and trustworthy,” Srikanth Pinninti, Executive Vice President – Marketing, Practo, said of the launch. Our collaboration with him is based on this understanding, and it is a step toward increasing knowledge of – and thus access to – high-quality secondary healthcare. Given the better surgical support that athletes require on a regular basis, this recommendation implies that Practo Care Surgeries can provide the same to everyone today.”
The ad film, which was conceptualized by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, shows how Dravid’s values as a dependable sportsperson with great command of his craft align with Practo’s vision of expanding access to high-quality healthcare based on the trust and expertise it has built over time. It covers the PCS Experience Centers, professional doctors, cutting-edge surgical technology, and financial support, among other components of the new service.
“Surgeries are a source of concern for most patients, despite the fact that they can provide significant relief,” says Arun Iyer, Founder and Creative Partner of Spring Marketing Capital. “Practo Care Surgeries offers patients an end-to-end experience by combining convenient access with medical competence and state-of-the-art technology,” he says.
The ad film will air across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad) on digital media platforms, including Disney+Hotstar during IPL, ZEE5, SonyLiv, Voot, MX Player, YouTube, Facebook, and Instagram, where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo.