At the start of the wedding season, Raymond launched its latest ad titled- ‘Think about weddings, think about Raymond’.
As a market leader, Raymond wanted to show off its stellar wedding collection, for the grooms, and all the people involved in weddings.
When it comes to weddings everyone strives to look their best. In the case of single men and women, their reason for dressing impeccably at weddings is the cherished hope of finding and possibly enchanting their future soul mates.
Indian weddings are all about buying clothes and spending money on gifts and expensive jewelry. Many couples are getting married and this is the time when many Indians are loosening their purse strings to make the big purchases.
As in most weddings, this strange moment becomes the climax, celebrated by all. This ad film that is gaining more and more attention on major social media platforms is a fun take on how the bride and groom visualize themselves on their big day.
Commenting on the campaign, Himanshu Khanna, Marketing Director, Lifestyle Business, Raymond said that weddings are undeniably one of the most memorable days in a couple’s life.
Weddings as an occasion include times when young hearts dream of their lives and a beautiful future with their soul mates. Capturing precisely this thought, the “Think of Weddings, Think of Raymond” campaign features Raymond’s wedding offerings, in a beautiful setting that modern India can relate to.
Vivek Bhambhani, Executive Creative Director at Grey India said that at the preliminary level they have been advised to exhibit the whole variety of wedding ceremonies that take place on a pan-India level.
Put on that Raymond has to offer and at the identical time make the logo applicable to youngsters. According to them, the fine manner to manipulate each turned to deliver alive camaraderie among near friends.
Once they had that framework in mind, they touched upon the fact that all of the bachelors and bachelorettes use weddings as a possibility to locate love. From that perception stemmed this heart-warming, but humorous story.
‘Think Weddings, Think Raymond‘- This isn’t always that simple for the groom, however, for all of the guys within their circle of relatives who need to nail an immaculate appearance with the maximum elegance, understated but uniquely crafted, and differentiated cloth offerings.
The unconventional color palette, mixed with complex embroidery and craftsmanship, and offbeat styles with the aid of using Raymond Design Studio will make their appearance excellent amidst a crowd in any respect wedding ceremony celebrations.