Reese’s launches Robotic Candy Door for Halloween celebration


Reese’s Peanut Butter Cups give Instagram users a chance to get a visit from a robotic candy dispenser shaped like a door to a haunted home. “Reese’s Trick-or-Treat Door” delivers candy through a mail slot, saying in a statement that someone is “Trick or Treat”.

Reese’s “Trick-or-Treat Door” is an interesting invention to create awareness about its brand on social media in the excitement of finding new ways to celebrate Halloween this year. Although restrictions vary by city and state, health authorities, including disease control centers, recommend that people take steps to avoid festivals by avoiding direct contact with trick-or-treaters. With the door to delivery, Reese takes a creative approach to make Halloween a fun opportunity. It’s safe and is a common theme among candy makers this year.

The Hershey-owned brand asks Instagram users to provide information on where to bring the “Trick-or-Treat Door”, and this effort will raise awareness about its stunt campaign. When people share posts in the photo-sharing app, other users are more likely to see the campaign and participate in their posts. Lifewtr’s attempt to allow artists to see their creative work shared on PepsiCo’s bottled water account was recently shared on Instagram with social media sharing related to Trident Gum and Ferrara Group’s Sweetarts candies to homebound customers.

Concerns about the pandemic have not slowed candy sales this year, with U.S. sales up 13 percent from a year earlier in September, according to market researcher IRI and the National Confectioners Association. That lift was more than a single-digit achievement that is typically seeking as a Halloween program. Market Watch reports that the 10-week Halloween sales period generates $ 36 billion in annual sales of $ 36 billion to candy makers, making it bigger than Christmas, Easter, and Valentine’s Day.

High sales can go into the last two weeks of October, which is the busiest time to collect candy. It remains to be seen how many people will celebrate Halloween, with 46% of parents planning to allow their children to trick-or-treat themselves this year, and 23% are unsure, researcher Piplsay said in a survey of more than 30,000 Americans. When people are making their plans, Reese wants to be first in mind with the “Trick-or-Treat Door” campaign on social media.


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