#ShhNotOkPlease: Mankind Pharma’s Unwanted 21 Days Campaign


Mankind Pharma has launched a campaign titled #ShhNotOkPlease aims to normalize the conversation around contraception, family planning, and raise awareness in a relatable manner. The mission expects to lift the apparent untouchable around family arranging and contraception, explicitly for regions like Uttar Pradesh, Maharashtra, Orissa, and Bengal.

Conceptualized by Logicserve Digital, the digital marketing company, the mission film is fundamental to an Indian wedding’s key occasions, for example, the commitment, sangeet, wedding service, and vacation. The film highlights occurrences of nosy inquiries by relatives to love birds and their flippant reaction to such questions.

The mission was dispatched in a staged way, wherein the pre-dispatch crusade included different relatives being presented doing the ‘shh’ (shush) activity. The goal was to make interest around the mission and afterward to quicken it with the principle video. Applicable territorial influencers likewise shared their ‘shh’ snare step to drive commitment and spread mindfulness.

Humanity Pharma is an Indian drug organization, based in New Delhi. The organization has items in helpful territories going from anti-infection agents to gastrointestinal, cardiovascular, dermal, and erectile brokenness drugs. They are covering Industrial sectors in Pharmaceuticals, Medical Research, and Laboratories area. Humankind Pharma Ltd is a privately owned business.

Humanity Pharma was framed in 1991. It began filling in as a completely coordinated drug organization in 1995 with the commitments of two siblings, R C Juneja and Rajeev Juneja. In 2019, Mankind turned into the first Indian organization and second just on the planet to create and dispatch Dydrogesterone, a medication utilized in high danger pregnancies by the brand name Dydroboon. The organization procured Magnet Labs Pvt. Ltd. to enter the antipsychotic fragment in 2007. Additionally, it procured Longifene-a hunger energizer for youngsters, in January 2010 which was before a brand of UCB Belgium.

General manager – sales and marketing head of Mankind Pharma, Bliss Chatterjee stated that there has been an ocean of progress post-pandemic in the manner individuals have been utilizing the prophylactic. Utilizing this part of utilization, they thought right currently would be an ideal future time up with an informing that is pointed toward changing customer conduct. He also commented that they think changing shopper conduct and having an open conversation about family arranging and contraception will prompt more mindfulness and will bring about more deals. Logicserve Digital comprehended their brief as well as checked the explanation for it, which is the reason they had the option to verbalize the informing in a healthy and engaging manner.

Vice president – creative of Logicserve Digital, Manesh Swamy stated that their methodology was not to be long-winded however in any event endeavor to standardize the discussion. Also, with the wedding season around, they thought a routine methodology would be a fantastic fit to commute home the message in a real sense.

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