While the whole world is getting ready to celebrate love on Valentine’s Day, Burger King India has taken an alternate stand by naming it as a ‘time of Breakups’. Controlling away from all the mush that for the most part encompasses the event the brand’s present mission asks its clients not to bargain and target something better.
Burger King India released its new Valentine’s Day crusade #DateTheWhopper, including Internet’s match-production sensation, Sima Taparia. Popularly known as Sima aunty from the hit show Indian Matchmaking, here she is seen persuading clients to split away from their present relationship and proceed onward to something better. It’s just when the camera container is uncovered that she is alluding to cutting off associations with exhausting, dry, and inadmissible Burgers and proceeding onward to a greater, juicer, fire barbecued Whopper.
Expanding the idea, Burger King is requesting that Instagram clients make images from the video expressing the explanations behind discarding the burger and joining the Whopper family. The first and most imaginative 800 sections labeling @BurgerKingIndia utilizing #DateTheWhopper will win a free Whopper. The two-day challenge goes live over for the end of the week from 12th February.
Srinivas Adapa, CMO, Burger King India, said, “#DateTheWhopper thought is a continuation of our “It is anything but a burger, it’s a Whopper” campaign. Sima Taparia is the ideal social hack and her job inversion in our mission is an incredible Valentine’s second to feature the Whopper recommendation.”
Pratik Gupta Co-Founder of Zoo Media and FoxyMoron, said, “FoxyMoron and Pollen are supporters of utilizing mainstream society adequately, which is the reason we distinguished Sima Taparia as the ideal person for this mission. We’ve adjusted her well-known relationship counsel, to supporting parting ways with customary burgers and putting an (onion) ring on the Whopper. That is the fun of this mission, it’s logical and amazingly relatable.”