Soha Ali Khan collaborates with R for Rabbit’s digital campaign


Baby products brand D2D, R for Rabbit, has collaborated with actress Soha Ali Khan. The company has launched a digital advertising campaign that highlights the features and benefits of using lightweight diapers.

This Feather Diapers has featured on various digital channels, this advertisement aims to raise awareness that Feather Diapers are India’s thinnest and incredibly light diapers, keeping babies happy and playful. This advertisement also shows the benefits of USP and Feather Diapers. As part of the association, Soha Ali Khan uploaded a video to her Instagram. She has also shots images and videos used by the brand on various digital platforms.

Kunal Popat, founder of R for Rabbit, said that the recently released “Feather Diaper” has light and soft features 10 million pores embedded in it, making it highly breathable and preventing baby rashes.

The innovative name “Feather” completely defines the USP of this product as being very light and very thin. Given the diapers availability on the market, parents need high quality and hygienic products. Therefore the company plans to solve the problem by ensuring 12 hours of absorption and breathability, and launching a complete range that allow the baby to have a comfortable and enjoyable time without feeling rashes or the weight of the diaper. This chemical free diaper is also ideal for sensitive skin types.

In our new ad, Soha Ali Khan exclusively emphasizes its characteristics and recommends it to all new moms. In the ad, Soha Ali Khan fully states that the R for Rabbit is equal for the R for responsibility, and using this diaper easies the diaper changing process for both the parent and the child.  Investing in strong brand messaging campaigns has strengthen our position with end users, investors and existing customers. As a growing Indian Baby care brand, we take pride in our diverse baby care products. In addition, we want to conquer the market by offering high quality and affordable products to all new mothers.

In Instagram, the Bollywood actress Soha Ali Khan says in her short video: “I have came across many diapers and have found comfort in these premium international quality diapers. These diapers have 10 million pores in it and are highly breathable and they prevent baby rashes.”

Follow and connect with us on Facebook, LinkedIn & Twitter