Volkswagen launched a new ad campaign named ‘Hustle Mode On’ to promote Taigun in the national market. The campaign is designed for professional product-focused communication which has been conceptualized by DDB Mudra with digital amplification by 22feet Tribal Worldwide.
The new Ad film starring Ali Fazal and Kriti Kharbanda is going on-trend in the automobile sector with the vibrant presentation of Taigun as the perfect partner for Indian customers at any time. The ad campaign has young Indians as their target audience, and it also focuses on the go-getter attitude of the new and young generation.
The model Taigun is presented as a symbol of the vibrant and confident nature of young people who strive very hard to make their dreams true.
SUVs are one of the most favorite models in the Indian automobile market and hence the competition is also really high. The ad film tries to attract the consumer’s attention with this high-frequency form of advertising. The aim of the campaign is to provide a unique experience to the customers in communication and engagements.
The innovative idea of using Spotify playlists to promote the brand is one among the campaign. The promoters have also arranged quizzes on social media to make the people well aware of the model and the brand.
The formation of Taigun Squad is another unique initiative to familiarize and to provide exclusive product experience to the members of the Taigun Squad. The members of the squad have been provided with hand on experience on each and every feature of the products and the updates even before the launch.
Ashish Gupta, The Brand Director of Volkswagen Passenger Cars in India said that the campaign is aimed to make people aware of the unique features of the product. He said that identifying the target audience and customer positioning is always one of the most important requirements to launch a product campaign, and Volkswagen has succeeded in doing so by making it meet with the customer base of passionate, ambitious, energetic, vibrant, upwardly mobile, and confident individuals.
Director: Aakash Bhatia
Production House: Loudmouth Films