TAM AdEx Says HUL and Reckitt were the top advertisers in Q1.
The TAM AdEx Television Quarterly Advertising Report for January to March 22 has been released. According to the research, TV ad volumes in the first quarter of 2022 were nearly identical to those in 2021. Comparing Jan-Mar ’22 to Jan-Mar ’21, the Food & Beverage Sector grew by 23%.
Reckitt Benckiser and HUL were the most prominent FMCG brands on the list of Top 10 advertisers in Y 2021, with five of the top ten brands belonging to Reckitt Benckiser and two belonging to HUL, respectively.
The Ecom-Gaming category experienced the highest growth rate among the Top 10 channels, i.e., 5.4 times in the Jan-Mar’22 period. • During Jan-Mar’22, News overtook GEC as the most popular channel genre in terms of advertising.
• Top 5 channel genres accounted for more than 90% of Ad Volumes during Jan-Mar’22 and the previous year.
Ad Volumes in Jan-Mar ’22 increased by 29% over Jan-Mar ’20 and were roughly the same to Jan-Mar ’21 in contrast to the prior two years.
Food & Beverage stayed at the top in Jan-Mar’22 and Jan-Mar’21. Sector ‘Services’ came in second with a share of 16 percent.
There was a 52% increase in Ad Volumes in the Top 3 industries in Jan-Mar’22 compared to the same period last year.
Jan-Top Mar’22’s ten lists included chocolate, tea, and aerated soft drinks.
Ecom-Media/Entertainment/Social Media moved from third to second place in the first three months of this year. Four of the top ten categories were in the food and beverage sector.
Reckitt came in second, followed by HUL. During the first three months of this year, the top 10 advertisers accounted for 36% of all ad volume.
Cadburys India, Coca Cola India, Godrej Consumer Products, and Procter & Gamble were among the Top 10 marketers with a favorable rank movement compared to January-March, 2019.
Coke India, Procter & Gamble, and Amazon.com were all newcomers to the Top 10 marketers’ list in the first three months of this year.
More than 195 new categories have been added in the last several months. Growth That Isn’t Negative
Ad seconds for Ecom-Gaming increased by 5.4 times, while Corporate/Brand Image witnessed a 2.5-times gain from January to March of this year compared to January to March.
Ecom-Gaming had the most significant growth rate among the Top 10 categories, with a 5.4-fold increase between January and March of this year.