Tata Consumer Products, a subsidiary of Tata Group and a consumer goods company headquartered in Mumbai, Maharashtra is the world’s second-largest manufacturer and distributor of tea and coffee. Tata Consumer Products Ltd. Was formed when the consumer products business of Tata Chemicals merged with Tata Global Beverages in February 2020.
The company’s tea is marketed under the major brands such as – Tata Tea (biggest selling in India), Tetley (biggest selling in Canada), and Good Earth Teas second-biggest selling in UK and US). It is also the first company to launch iodized, vacuum evaporated branded salt. Tata Starbucks Private Ltd. Also exists. It is a 50:50 joint venture owned by Tata Consumer Products and Starbucks Corporation. These outlets are branded as Starbucks “A Tata Alliance”.
Tata Consumer Products has launched its redesigned website which portrays its vision. The new website is a reflection of the expanded scale, scope, and ambition for the company – to become a leading player in the FMCG category. The new website is built keeping in mind the company’s promise of ‘For Better’, an indicator of its commitment to constantly improve. The company’s mission is to passionately grow and innovate every day. Their vision, mission, strategies, sustainability, and people philosophy agenda have all been consciously made a part of the new site. The company aims to become the most trusted and sustainable foods and beverages choice. The upgraded version of the website is more user-friendly, easier to navigate for products, better design, and simple yet attractive visuals, and also a dedicated investor section provides all relevant information for shareholders. It is also more properly optimized for desktop as well as mobile view, than before.
Director and CEO of Tata Consumer Products, Mr. Sunil D’Souza spoke to the media the other day where he talked about how the complete redesign of the company’s website symbolized something. It actually is a mirror to the company’s journey and ambition. It has been designed in a user-friendly way which makes it easier for the consumers to communicate with them and also makes it easier for the company to communicate with stakeholders via their website.