Tata Motors partners with Adloid for AR experience of the new Safari


Tata Motors unveiled the all-new Safari and is all set to launch and announce the SUV prices on 22 February. With the aid of Augmented Reality, ADLOID, a B2B SaaS company, has partnered with TATA Motors to launch its new Safari 2021. ADLOID is the only company worldwide that claims to meet the needs of multi-sector enterprise customers (Automotive, Lifestyle and Home Décor) without compromising on any AR experience features. In terms of size and technology specifications, they have built a framework to meet the needs of corporate clients.

Auto manufacturer TATA Motors is one of the first brands to develop a virtual reality using AR globally by providing its customers with a practical and immersive 3D experience. This helps consumers to have a real-life experience by rotating and extending the vehicle’s size, looking closely at its exterior and interior details, and taking photographs of the car with a high degree of photorealism. It also offers performance improvements, a more detailed and enhanced vehicle research experience for buyers of vehicles.

The integrated part of the future is Virtual Reality, and the immersive AR experience of TATA Safari will drive the automotive industry towards digital transformation. ADLOID provides a rich digital experience far closer than any other video or imagery might ever have to walk around a real vehicle. During the pandemic, the environment has influenced a lot and TATA Motors is really happy in the times of social distance and hygiene that have made the launch of the new TATA Safari concept a fruitful one for TATA Safari fans, pioneering immersive interactive AR experiences.

This year, TATA Motors is bringing back an icon, the latest Avatar Safari. For their customers, they wanted to harness the power of digital and emerging technology to experience the Safari remotely at their preferred AR spot. Even before the vehicle was made available for show and test drives at dealerships, the AR helped generate an unprecedented buzz. This fresh and creative way of exploring Safari has been embraced by consumers, with lakhs of users engaging with AR since launch. To achieve their marketing goals, ADLOID worked together with TATA to create a groundbreaking and first-ever industry experience.

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