Keventers has introduced a new campaign named K.O.A.T on a Thursday, which targets the Gen Z community.
Keventer’s legacy dates back to 1925, having established great delicious dairy products and combining the feeling of nostalgia with the love for the modern era.
Being a unique milkshake brand, our core brand value lies in celebrating our past of making delicious and authentic milkshakes and desserts, while bringing in the ﬂavors of today to the world. Around the world, many agree that they are the taste that made history in the world of beverages.
The brand has partnered with Kritagya Sharma, a developing Hip-Hop artist based in Delhi who composed the track for Keventers which is titled On A Thursday. He made this track out of his love for Keventers Milkshakes. He went on to perform it in many underground rap clubs in the city, where a fan recorded and posted it online and attracted many. The song was shared multiple times on social media and caught the attention of the team at Keventers, which created a perfect opportunity for the brand to highlight the artist and merge his creation successfully with the brand’s creative plans, focusing on bridging the gap with Gen Z.
The very popular theme of the campaign is based on creating the feeling of FOMO amongst the young consumer base. Through this campaign, the brand also aims to promote creative ways to highlight budding talent across India and simultaneously engage the young customer base in a fun and energetic manner.
The 360-degree campaign includes various channels like ads, radio, social media, and offline/online marketing strategies, through which the brand aims to create a stronger bond with its target audience.
Commenting on the campaign, Aman Arora, Co-Founder, Director, and CMO of Keventers says that as a brand, they value creativity, inclusivity, and breaking barriers across all age groups. Through their yearly campaigns, they aim to revolutionize the creative strategies at the brand’s front and find interesting and collaborative ways to fill in the gap between our consumers and their expectations from the brand. In 2022, the brand’s vision is to connect with the untapped talent across India and find unique ways to give them a stage and highlight their talents, while also maintaining the authenticity of the brand.