Things to keep in mind while branding your business


Whether you run an online or offline business, branding is critical to establishing and growing your company. Branding not only helps you standardize what and how you communicate with your customers but also helps you to humanise your brand personality and thereby increase the recall value of your brand.

Your brand is so much more than the appearance of your logo or the adverts you run. The key part of branding is if your brand delivers on its promise and moves your audience with a certain emotion and if it adheres to the branding guidelines you have set in place for your business.

It is critical that you develop branding guidelines to ensure that you never compromise your brand and remain consistent. We’ve compiled a list of five things you should never compromise on for your convenience.

1. Create your brand’s identity.

The two most important aspects of brand identity are the brand logo and brand colours. When it comes to presenting your brand to your customers, developing them goes a long way.

Here are a few things to keep in mind:

  • Check that your logo matches the colours of your brand. You can accomplish this by developing a brand style guideline.
  • Maintain consistency in font colour and text throughout your website.
  • Include your logo in all official correspondence, social media channels, and emails.

This improves recall value, and whenever your customer sees these colours or logo, they will be able to easily recognize your brand.

2. Develop your brand’s unique voice

Your brand’s voice defines how you interact and converse with your customers. It is the demeanour and the (emotional) vibe that is infused into your brand’s communication.

It is critical to developing your brand’s voice as it allows your customers to visualize & empathise with your intent. Furthermore, a strong brand voice makes it easier to send out a consistent and unchanging message.

Take care not to mix up your brand’s voice and tone. The voice of your brand remains consistent, whereas your tone can keep changing depending on the circumstance and what you need to communicate.

3. Select a brand tagline

A tagline can help a brand to become unforgettable in the eyes of your customer. Your tagline should not only reflect your brand, but it also needs to reflect your tribe’s voice. A complicated tagline, no matter how good it is, will not be remembered by the customer.

A good tagline should be brief and encapsulate the spirit of your company which is relatable to your brand community.

4. Use standard branding collateral.

Branding collateral is far more important than you may believe. As a result, it is critical that you adhere to your branding guidelines at all times and in all places. Logo, font style, color combination, visual identity, palettes, and other brand-specific elements are all included.

Your web page should support your social media image, email communication, marketing, and advertising, among other things.

Creating a branding guideline is one way to ensure that you constantly have uniform branding in place.

5. Maintain your brand’s integrity

Finally, it is critical that you remain true to your brand. Brands frequently fail when they fail to live up to their promises and compromise on quality. When you want customers to come back to you, again and again, quality is essential. Be more than words. Focus on action and interventions. 

Branding your company is neither difficult nor expensive. Building your brand, on the other hand, can be a fun and creative activity. However, keep in mind that branding necessitates planning and brainstorming. Once you’ve established your branding guidelines, the rest will fall into place on their own, and you can always improve it.

In this ever-competitive business market, an effective branding strategy can help your company rise above the competition.

By Aarti Samant, Digital Consultant | Business Coach |Co-Founder – Sorted, Masala Tokri.


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