Thums Up launches a power-packed campaign ‘Charger Dena’ for ‘Charged’ by Thums Up. Thums Up is known for its brave and adventurous spirit with a rich legacy of 45 years in India. The brand nudges the audience to stay resilient, determined, and strong to pursue or chase their goals.
The latest campaign by Thums Up- Charger Dena for Charged marks a refreshed energy and liveliness to kickstart the summer season with a sip of Thums Up. The campaign features south Indian superstar, Vijay Deverakonda. The actor will be seen as the face of the brand and will be involved in multiple campaigns and advertisements for the brand.
The ‘Charger Dena’ campaign by the brand has been brought to life through efforts across TV, social, digital, and OOH. The campaign, conceptualized by Ogilvy, brings forth the concept of charging oneself to fight the challenges and adversities of life. This campaign is all about motivating the viewers to be courageous, energized, and remain undefeated in every challenge of life even in the face of adversities.
Commenting on this the south Indian actor, Vijay Deverakonda said- Thums Up to me has always been about instilling bold and adventurous spirit ever since my childhood and also while growing up. I am proud to be associated with the brand that personifies courage to the Indian youth. Charged By Thums Up is India’s new electrifying drink that charges you to keep rolling.
Ritu Sharda, Chief Creative Officer at Ogilvy (North ) said- We agree that many high-energy moments in youth’s life need charging and we simply want them to go to a store and say, Charger Dena. This campaign is brought live by Vijay Deverakonda in a completely different way. The actor will be seen as an avatar in the gaming world who plays a familiar game- world baddies. Just watch it and get charged.
Charged by Thums Up has recently partnered with Rusk Media’s playground season 2, a gaming reality shows that is popular among the Indian youth. The partnership will result in a range of activations that brings Charged By Thums Up to life for GenZ audiences thereby showing the brand’s commitment to instilling energy among the youth to face the challenges of life.