The content summarizes Topmost popular campaigns of 2020, which were mostly read or watched by the readers. Almost all the campaigns covered from automobile to healthcare, financial brands, to consumer brands are based on their readership. Mother Dairy, ‘Rishton Ka Swad Badhaey’ asserts new brand positioning, this campaign shows us how the new position of value-added dairy products was executed with a visual language at all consumer touchpoints like pack graphics, communication, etc and packaging change is for engaging consumers with products attributes in a refreshing design template and key category codes.
McDowell’s and ‘Tu Mera No1 Yaar’ for this Friendship Day, which is another campaign that happened in 2020, to drive up the excitement around the Friendship Day the 360-degree activation will see the campaign using the power of influencers, TV, celebrities OTT platforms and more. New Jio Dhan Dhana Dhan campaign picturing Ranveer Singh and Deepika Padukone shows us a film which unfolds with pleasing scenarios that elaborate on pillars of Jio Fiber- Learn from home, work from home, health from home, shopping from home, entertainment at home, and enhanced video calling experience. Airtel targets resolution of customer query with this campaign, a multi-channel marketing campaign was launched by Bharti Airtel to resolve, and answering every single customer query, ensure they don’t get expelled, and learn quickly from failures.
Himalaya’s TVC for face wash, Himalaya Purifying Neem Face Wash released their new TVC and it shows us a casual conversation between two sisters, with the younger one worried about getting rid of her first pimple. Lizol says to break the chain with the ‘Safe To Touch’ campaign. This campaign will be in pan-India and multiple Indian languages. It highlights the products’ use of fighting against the COVID-19 virus and the importance of disinfecting surfaces to kill germs and viruses. ITC Jelimals, Chhota Bheem spread Covid-19 awareness to kids, to bring out the “Do the 5” song Jelimals have teamed up with Chhota Bheem, it was modeled on the five steps made by the WHO to stop the spread of COVID-19. Like this, various other campaigns had spread positive nature in the nation since the attack of the pandemic.