Truecaller dials Thinkstr for creative duties

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Gurgaon-based independent agency Thinkstr has been picked by the organization to work on its upcoming initiative.

The Swedish app Truecaller was developed by Nami Zarringhalam and Alan Mamedi. When they were still students, they began to help recognize incoming calls from unknown phones, spot spam, and pay attention through calls and messages to the violence women face.
There are over 200 million active users a day on Truecaller. The company got the business Thinkstr, an independent agency headquartered in Gurgaon, was selected to work on its upcoming initiative.

Over the #ItsNotOk initiative has taken the #ItsNotOk campaign to the fore in the last 4 years. The danger of female abuse and empowering women to take action against that. We wanted to make the effort bigger this year and put it into the masses. At Thinkstr, we found the team to be a perfect match when Last year, we spoke to them for the first time and we wanted to work together.

Satbir, Ravi, and the team came up with a very ambitious and challenging one. Reaching a movement that brings a big uplift to our efforts. We are confident that we canOur efforts will resonate with the public, and we look forward to collaborating on even more of these projects with them. There are 8 out of 10 women were exposed to sexual assault by callers and texters. Against Truecaller’s

The abuse initiative has helped women escape calls from stalkers and harassers and encouraged the notification of such behavior to the authority concerned. It’s a campaign that’s been waiting to unfold. A real problem which had to be dealt with strongly. Who can deliver a clear message and instill terror in the perpetrators of online abuse better than Truecaller, which is the first line of protection for women‘s crores in India? Intentionally, we have kept the tweets fearless, bold, and first-person.

It is a strong development of their center of anonymous callers and spam detection recognition. We’re delighted that Thinkstr was picked by Truecaller to take up this fight against such aTo the next point, deep-rooted social malaise. I look forward to working with Kari and Manan to create a campaign towards this opined  Satbir Singh, Founder & CCO, Thinkstr

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