TV ad volumes up 28% in July 2021, records over 850 new advertisers: BARC


TV advertising is that the foremost effective way to create awareness about any product or brand, but ad spending is heading towards the digital realm and media companies are working to hunt out solutions. It’s not like TV advertising is about to extinct, but the TV ad business model is during an awfully time of major changeover.

“Nothing is more efficient than creative advertising. Creative advertising is more impressive, long-serving, less expense in media, and builds a lover community faster.” Various laboratory experiments have found that creative messages are more attractive and make a positive impact on the products which are being marketed, but no providence proves how those messages affect purchase behavior.

Because of the strong positive trend happening for television ad volumes in H1 2021, July 2021 very while awaited advertisers trust within the medium. As per BARC India’s THINK Report, the title ‘July ’21 Ad Volume Analysis’ and ad volumes in July 2021 witnessed 23% and 14% growth in July 2019 and in July 2020 respectively. BARC i.e., Broadcast Audience Research Council India, is an industrial body designed to style, commission, and own an accurate and appropriate television audience evaluation system for India.

July 2021 also avouched 15% growth against June 2021, recounting the foremost impressive growth for the quantity since 2018. “Ad volumes for July are pretty satisfying, and this is really good news for the industry. Because of a very important increase within the number of recent brands and advertisers turning to television, the share of the latest entrants within the pie is that the foremost effective in July 2021 over the last 3 years.

“Data is that the foremost significant thing to spice up the market’s confidence in TV for advertisers.” Said Aaditya Pathak, Head – Client Partnerships & Revenue, BARC India. Ad volumes for Auto, Retail, Telecom Products & Computers categories still recover regularly.

Delhi Skill & Entrepreneurship University, a replacement entrant, found itself a spot within the foremost effective 10 Advertisers for July 2021 with 2.01 million seconds ad volumes. Although all language groups have registered a concrete growth, Punjabi, Assamese, English, and Southern languages groups, led this growth in July over June 2021.

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