upGrad has become the recent brand to be associated with the IPL 2020. upGrad has got into a high-value deal with Star India, to run their latest advertising campaign ‘Sirf Naam Ki Nahin, Kaam Ki Degree’ across TV and also the OTT platform Hotstar throughout the Indian Premier League 2020. the main aim of this campaign is to accelerate the adoption of technology and online education.
“IPL is the most auspicious event to reach out to people reminding them about the need to upskill and prepare themselves for the approaching competitive world. Our strategic partnership with cricket Stars will allow us with the right platform, thereby helping us to reach out to a bigger group of audience dwelling within the remotest corners of Bharat.” Arjun Mohan, Chief Executive, upGrad said.
upGrad offers various online programs that range from Global MBAs to domain-specific degrees and diplomas throughout Tech, Management, and Data, to job-related programs for the freshers, which could be distributed throughout tier I, II, & III cities.
It’s the first time an education company has pledged with a sporting event in its history. With this deal, the company aims to reach out to over 550 million IPL viewers. The news of the upGrad deal comes after an InsideSport report mentioned that all IPL 2020 sponsorship packages on Star India were sold out before the competition.
Star Sports CEO Gautam Thakar has already established a number of the IPL 2020 contracts, with brands like Amazon, BYJU’s, Dream11, PhonePe, Unacademy, etc. Had last week admitted that they had 15 sponsors and 60 advertisers on board for the coming IPL.
The edtech major, within the latest movie, has now made online schooling affordable, through its smooth financing options which can now no longer only break the socio-economic barrier to enroll for premium education but will permit individuals to lead off the journey of Lifelong Learning to remain professionally relevant, especially amid such crucial times.
The brand’s currently released ad film, ‘Sirf Naam Ki Nahin, Kaam Ki Degree’, which has already garnered over five.5 million views throughout social media & virtual platforms and was trending on Twitter & YouTube are going to be performed during the cricket matches.