Valvoline launches “The Original Motor Oil” brand Campaign


Valvoline is a famous worldwide marketer and supplier of premium branded lubricants and other automotive services, with an overall sale in more than 140 countries worldwide. It has launched its “The Original Motor Oil” brand campaign, which is publicly announcing its status as the petroleum industry’s first U.S. made engine oil brand.

Dr. John Ellis established Valvoline in 1866, when he found the lubricating properties of purified crude oil, generating the world’s first petroleum-based lubricant. Valvoline oil was formally trademarked in 1873 and after that brand has started using classic curved word mart that is currently upfront in this campaign.  Valvoline has been a key element of the worldwide landscape ever since and this job has become the focus center of the “Original Motor Oil” campaign.

Jamal Muashsher, Senior Vice President of Valvoline said that “The campaign features Valvoline’s place as a pioneer and head in the automotive industry,”

The campaign also praises the longstanding development of the company throughout its rich history. Proclaiming the world’s first racing, first artificial blend, and first high mileage- motor oils. Valvoline has constantly shown its attention on revolutionary and reinventing motor oil for the advanced automotive, commercial, and industrial customer-oriented needs.

“Valvoline has been one of the quickest engine oil brands since it is launched in India. Valvoline has consistently built trust with its channel and consumers by giving them top quality products that best suit their actual requirements. We will be launching this worldwide campaign in India as a declaration to more than 150 years of trust that the brand appreciates world over”, said Sandeep Kalia, Managing Director of the Valvoline Cummins Private Limited.

The nonsegregated campaign will also attribute branded content delivered through more than two partners that is Valvoline DIY, racer and lifestyle influencers, also includes T.J. Hunt, Dustin Williams, David Patterson, Ricky Boada, Kyle Lindsey, Speed Academy, Rob Dahm, Chris Forsberg, and Ray Evernham, among others. It will broaden the campaign’s message in their channels online platforms.

Recently, Lubricants and car services brand, Valvoline and a famous professional European football club, Sevilla FC, have reported a new long-term partnership, which incorporates Valvoline showing up on the sleeve of the Men’s First Team.


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