VI launches #SpeedSeBadho campaign

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Leading telecom operator Vi (earlier known as Vodafone Idea) has revealed a new campaign #SpeedSeBadho to urge mobile users to fulfill their passion and potential with the brand’s 4G network – GIGAnet from Vi.

Work from home (because of COVID), virtual celebrations, online meetings, and entertainment have become integral part of our day-by-day lives now. These digital platforms, which depends on the strong base of 4G connectivity, also offer wings to unlimited opportunities, enabling individuals to discover their new interests and much more. Vi’s most recent campaign builds on this insight, as per a press release issued by the brand.

The campaign is driven by a series of (three) ads that aims to drive awareness and engage with the users in a meaningful way. The first ad went live over the last weekend. It builds on the emotional aspect of GIGAnet and how it helps to attend customer needs. The initial ad shows how a little young girl professional aces it at work and makes all the difference, because of GIGAnet.

Commenting on the campaign, Avneesh Khosla, chief marketing office, Vi, said, “Telecom services are the lifeline for large number of Indians, and a catalyst for many of us to flourish and to build a better tomorrow – rediscover our interests, learn new skills – as well as build new business models. Today Indians are searching for different ways and means to achieve their ambitions, and get ahead in everyday life.”

“The campaign #SpeedSeBadho is our chance to narrate these passionate stories, which are backed by Vi’s 4G. Our digital-focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped the customers with flourishing and move forward throughout everyday life,” added Khosla.

Conceptualized by Ogilvy, the 360-degree campaign will be seen across diverse media, including TV, OOH, and digital.

Talking about the concept behind the Vi campaign, Kiran Antony, CCO, Ogilvy South, said, “Today, All individuals are consistently working towards bettering numerous aspects of their professional and personal life. Whether it’s about upskilling or starting another business via social media, the speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we needed to catch instances of individuals flourishing using tongue twisters as an audio gadget.”

With the three TVCs series, Vi has also planned other engagements. These will open for audience participation on digital, in a phased way, advancing the benefits and advantages that GIGAnet offers.

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