Vikas Shukla is appointed as Senior Vice President at GoKwik

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Vikas Shukla has joined GoKwik as Senior Vice President of Engineering. GoKwik is an e-commerce enabling firm that recently secured $35 million in Series B funding headed by Think Investments.

Vikas has over 20 years of product development expertise in image processing, EDI documents, and different Supply Chain operations such as forecasting, planning, supplier management, pricing optimization etc.

Vikas will manage the engineering team at GoKwik, which addresses the most difficult challenges for merchants in the company’s network by guaranteeing the creation and delivery of world-class, reliable, and creative solutions.

Prior to joining in GoKwik, Vikas worked for Amazon. He oversaw the development of numerous products to guarantee that Amazon’s catalogue is secure and compliant across 25+ marketplaces in the United States, Europe, Asia, and the Middle East. Vikas formerly managed the development of multiple enterprise solutions in the Supply Chain sector for big retailers across regions at IBM India Software Labs (IBM ISL). He graduated from IIT Roorkee with a degree in electrical engineering.

Vikas expressed his excitement about his new post by saying, “I’m eager to work with GoKwik’s talented and dedicated technical staff, addressing important pain points that merchant have while managing their eCommerce companies. The team believes in a merchant-first mindset at GoKwik to address any difficulties that eCommerce companies have by combining best-in-class engineering and machine learning algorithms to provide a better purchasing experience.”

“The growth we’ve seen in the preceding year has been phenomenal,” Chirag Taneja, Co-founder and CEO of GoKwik, said in welcoming Vikas. We are thrilled to have Vikas join us as we begin phase two of our adventure. With his deep knowledge in deep tech and product innovation, we are convinced that we will be able to bring in new lines of goods and update our current offers to provide our merchants with a 360-degree eCommerce enablement stack. Vikas’ knowledge and skills will aid us in our quest to develop competitive solutions that complement the outstanding job that eCommerce businesses are doing.”

GoKwik adheres to the ‘Merchant-First’ principle. GoKwik’s original solutions addressed two critical issues for eCommerce players: Return to Origin (RTO) and Conversion Rates for conventional offline companies, new era D2C brands, and significant marketplaces. To assist minimize Return to Origin (RTO) orders and enhance Cash on Delivery (CoD) conversion rates, GoKwik employs its own AI/ML models. GoKwik also helps e-commerce businesses optimize their shopping experiences along the funnel, resulting in improved GMV realization, higher profitability, lower Customer Acquisition Cost (CAC), and higher delivery rates. After adopting GoKwik’s patented AI/ML solutions, clients such as The Man Company, Man Matters, Bodywise, boAt, Neeman’s, Limeroad, and others have already seen a reduction in RTO.

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