Wagh Bakri, India’s most trusted tea brand has roped in Celebrity Chef Sanjyot Keer as its brand ambassador for its spiced Tea product range. Chef Sanjyot Keer will be seen as the face of the brand and will be involved in multiple campaigns and advertisements for the brand. This association is a first for the Tea category where a chef is the face of the brand.
Speaking about the association, Parag Desai, Executive Director at Wagh Bakri Tea Group said- We are excited to present our Spiced Tea range with Chef Sanjyot Keer. Wagh Bakri has always been about human relationships and authenticity. We present the best of Wagh Bakri that has made us India’s Most Trusted Brand in 2022- hard work and honesty. We aim to give our consumers a new way to bring wellness into their cup of tea every day.
Commenting on this, Chef Sanjyot Keer said- I am glad to be chosen as the face of this iconic tea brand. I have grown up admiring the brand and it has been a staple at my home for many years. The brand focuses on product quality which is truly exemplary. I have a deep love for masala chai and a blend of seven authentic Indian spices and rich premium tea leaves make this a strong wellness product too. I believe that the lovely pieces of content shot by us would surely be loved by our Indian consumers.
Yogesh Shinde, Senior VP of Marketing at Wagh Bakri Tea Group shared- Just like our brand, Chef Sanjyot Keer is a well-respected and trusted chef across the country. Today people are becoming very conscious about their healthy choices and this is a perfect way for them to start the new year with #ChefKiFavouriteChai.
The brand also launches a campaign #ChefKiFavouriteChai.The campaign showcases Wagh Bakri Spiced Tea’s 7 super ingredients which ensure the legendary taste along with wellness in every cup of tea. Now, making a perfect masala chai will not be a task for anyone and you don’t have to worry about accumulating all the ingredients right every time. The campaign will be featured across all major national and regional television channels and other digital platforms.
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