“We intend to explore influencer marketing”


After the success of their first Investor education and mindfulness program on the significance of methodical investing – Mr SIP, Kotak Mahindra Asset Management Co Ltd( Kotak Mahindra Mutual Fund) is now fastening on the colorful aspects and ease of investing in collective finances through Balanced Advantage finances with their rearmost investor education and mindfulness crusade – ‘ Go Automatic with Balanced Advantage finances ’. This musical crusade starts with a sticky jingle, “ Go Automatic ”, showcasing people from colorful walks of life who have chosen Balanced Advantage finances as an investment option.

Balanced Advantage finances stoutly acclimate equity and debt allocation grounded on request conditions, which may give the investor balanced growth. Be it first- timekeepers, request timekeepers or long- term investors, it’s a fund for all.

In an exclusive interview with Adgully, Kinjal Shah, Head – Digital Business & Marketing, Kotak Mahindra Asset Management Co Ltd, sheds light on the rearmost crusade and how they plan to educate and increase mindfulness for their balanced advantage finances, the media strategy and further.

How do you plan to be different through your new crusade – ‘ Go Automatic ’?

This isn’t a product crusade, this is an investor education and mindfulness campaign.However, you’ll see that utmost of them are conversational in nature, If you look at the advertisements in the collective finances order. As a result, investors find it delicate to flash back them. We wanted to break through this clutter and have high recall, therefore we’ve taken the jingle route, which is easier for people to connect with.

What’s the ideal of this film and who are you targeting with this communication? Could you unfold on the profile of this followership?

Our main ideal is to help the hedge babysitters to start investing in collective finances by introducing them to a product order which can give answers to most common queries that they’ve before investing, similar as – When to invest?, How to invest?, Where to invest?, What to do with being investments when requests are moving over and down?

This is how we allowed of educating them on a collective fund scheme order called ‘ Balanced Advantage finances ’, as these finances give investors freedom from managing their investment portfolios manually, by stoutly conforming to request volatility, which can help keep them pressure free from the ups and campo of the stock request.

How do you plan to engage your followership? Will you be looking beyond digital to gain the maximum avail for this crusade?

Unlike numerous other diligence that use innovative ways to engage their followership, in collective finances it’s grueling considering the communication is heavily guarded to insure there’s no wrong selling orover-commitment to investors. We still intend to explore influencer marketing and some traditional activation mediums like Hack branding, promenades Parking space branding, Risk forecourts imprinting,etc., beyond our television Digital heavy marketing plan to gain maximum avail for this crusade to produce maximum mindfulness.

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