Jyothy Labs’ Margo, one of the oldest neem beauty soaps, is commemorating its 100th anniversary. Its authenticity and historic value appeal to not just its older devoted client base, but also to today’s youngsters, for whom seeking goodness from Mother Nature’s habitation is the new normal.
An homage to Margo’s 100-year magnificent journey as the bar of soap was passed down from generation to generation, capturing specific subtleties of each era, was published as part of a campaign that the agency had been creating in preparation for 100 years. From the black-and-white era of the 1920s to India’s independence in 1947, through the polka dots and puff sleeves of the 1970s, to today’s 2021, fashion has changed dramatically.
The campaign uses a variety of media to convey the message, including a film, print ads, and a comprehensive web effort. “The fact that Margo has been around for 100 years is a milestone, and we wanted to portray that journey in the TVC,” said Vinod Nair, MD, Network Advertising.
“During the preceding century, women’s self-care, beauty appearance, and other elements of their life evolved tremendously. The Margo soap, on the other side, has become an indispensable part of their skincare regimen. There are no many soaps that can proclaim this level of fan dedication.”, Nair said.
“Young people today are constantly seeking out beauty products with organic ingredients. Margo Original Neem is a 100-year-old Neem soap known for its quality and high Neem content. Millions of Indians continue to use it to keep their skin clear and attractive”, M R Jyothy, MD of Jyothy Labs, stated.
“With Margo’s 100th birthday approaching in 2021, we wanted to honor her legacy with a 360-degree ad. Margo has been a part of the beauty ritual for over a century, and Network came up with a lovely approach to explain how. “We feel the campaign would help interact with the youth and develop brand trust,” Jyothy added.