Wondrlab, has reinforced its innovative team with key hires. The agency has hired Rahul Mahajan as senior creative director – art, Abhijeet Kalan as creative director – art, and Sagar Desai as associate creative director – art. The trio will partner with Wondrlab’s present creative directors – copy, especially Clyde Galbao, Prakhar Deogirikar, and Tanuj Khanna, and will report to Ruchita Zambre, group creative director, at the start-up. They will be based out of Mumbai.
Amit Akali, co-founder and chief creative official, Wondrlab said, “What’s Your Problem (WYP) was probably the only agency continuously growing and hiring last year. The impetus on recruiting great talent just increases with the Wondrlab acquisition. We are very clear that people, product, and profit are our focus. We have won several new businesses and are churning a portion of our best work. Just incredible ability persons can assist us with supporting this momentum. Simultaneously, the battle going ahead is not going to be won through old way of promoting – however through platform and technology-based creativity. Each recruit at Wondrlab comes with a technology or platform expertise – Rahul, Abhijit, and Sagar are all same. With not just a proven track record building awards and large brands, but also experience in digital, they are perfectly aligned with what we hope to achieve going forward.”
Zambre added, “Rahul is an acclaimed creative, with several worldwide awards in his name. He is also a Gold Lion winner at Cannes. His excitement and understanding towards platform first thinking and IPs make him an ideal fit at Wondrlab. Abhijeet brings more than 10 years of experiences with different organizations and has an incredible sense of design. He has also won several awards. And Sagar joins with us from Dentsu Webchutney where he has been part for some outstanding award-winning work in recent years. His energy for tech and gaming platforms makes it a great mix. I’m extremely eager to have them on board and anticipating to do some stunning work alongside their partners and extended teams.”