Zee shaping the future of entertainment with HiPi, a short video application.


With the spike in digital content utilization between the masses, HiPi- India’s fast-growing short video platform, has brought out a separate app in the User-Generated Content (UGC) market. After being a part of Zee5 as a beta-version from its launch in 2020, ‘HiPi ka Naya adda’ will now be accessible for Android users from 18th June onwards & by 22nd June 2021 for iOS users. The app comes equipped with quality characteristics, that involve the new trending music tracks, interactive effects, and filters to help brands establish a wide bond with their audiences. It allows users to apply to lip-sync edit videos, 3D-face filters & create dubbing videos to add a touch of magic to their content.

As part of this novel journey, HiPi also rolled out a month-long campaign –EntertainmentKiBaarish- to rename the meaning of fun. Its focus to democratize the digital content arena by giving an even break to both the viewers and the creators from across the nation. The campaign will feature tie-ups with renowned brands and allow users to use mind-blowing challenges across contests and genres like Dance Bangla Dance, where creators and viewers can win weekly prizes by performing a unique hook step as per the weekly dance theme, which will be selected by the mentors & jury of Dance Bangla Dance.

The 22-week contest will be broken into two parts that are viewer & creator. The creator contest will feature about 20 Dance Bangla Dance participants who will post their videos on HiPi at the time they resume to participate in the reality show. The grand winner will be declared from one of the Dance Bangla Dance contestants who will stand a chance to win a cash prize of INR 2 Lakhs & a 3-month contract with HiPi. For now, in the viewer’s contest, HiPi will pick 1 participant from the UGC entries who can stand the chance of winning weekly cash prizes INR 2 Lakhs through the duration of the contest. The winners for both the categories will be picked according to their popularity on HiPi.

Commenting on the remarkable announcements, the spokesperson of HiPi, said that “Showcasing our standalone application in the Indian market in one year of our launch is a high reaching for us. This was an outcome of the enormous support and response that we get from our users and we want to give back the favor through the- #EntertainmentKiBaarish. The campaign promises to bring refreshing activities & contests, allowing users to experience the joy of entertainment at their fingertips”.

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