Canon will reach out to the “Just Born Couple” who are in the middle of planning one of the most memorable days in their life. The campaign spotlights the important role of wedding photographers in capturing wedding moments. Canon authorizes filmmakers and wedding photographers to capture such moments in all their splendour.
Leading filmmakers and photographers globally use the latest Canon digital cameras lenses and cameras which are praised for their high-speed processing, precision optics, top-notch AF tracking potentials and incredible performance in low light.
The ad film is being shot in Kerala which is one of the most desired wedding destinations in the country with its beautiful beaches, mist-clad mountains, and serene backwaters.
Mr Manabu Yamazaki, President & CEO, Canon India spoke on the campaign “India is a mixed country with vigorous cultures and weddings are the perfect paradigm of the same; moments that are worth capturing and celebrating. At Canon India, it has been our constant attempt to encourage and authorize users to safeguard their cherished memories for a lifetime. Our ecosystem of cameras and lenses are fit out to capture the finer details of such exceptional occasions and become the most trusted partner for to-be married couples in their wedding planning. As one of the leading labels, we have always endeavoured to bring on products and technological innovations that have to build up the wedding photography industry. We shall continue to charm our customers by inspiring them to capture their milestone moments – even in the future.”
Further explaining the campaign and wedding photography, Mr C Sukumaran, Director- Imaging Communication Products and Consumer Systems Products said, “At Canon, we take pride in being a brand which is always a part of all the most special moments of Indian customers, especially weddings! Indian weddings give a visual treat like anything– they are colourful and celebrates the emotional joining of not just the bride and the groom but also their families coming together. Canon’s entire camera atmosphere is built in such a way that it gives flexibility as well as varied features to couples that are perfect for capturing their milestone. As today’s weddings become a mix of traditions and modernity, today’s customers are very clear of each detail they want for their wedding day – this contains choosing the equipment that goes beyond capturing special memories of that special occasion. This is what our newest campaign portrays, and we wish to spread knowledge about wedding photography gear between soon-to-wed couples.”