Considered as the largest Indian entertainment platform, ZEE5 is going to launch an industry-first knowledge series named ‘ZEE5 Intelligence Monitor’ to decode the latest and impending trends of consumption, preferences of consumers, discover new perceptions over different product and service categories in its commitment to add marginal value to its range of advertisers.
ZEE5 has a strong understanding of consumer trends because of its excitably engaged users. The ZEE5 Intelligence Monitor will help track the changing consumer behavior across industries, as its consumers are spread across the country.
Multiple categories including auto, health, beauty, wellness to gaming, smartphones, cryptocurrency, and so on. One of the main motives of this model is to bring together acclaimed industry leaders and specialists for expert viewpoints especially concerning the “new normal” situation stimulated by the rapid adoption of technology and the Internet.
More than that, it is going to share its deep understanding of what today drives the consumers and also the customer-centric behavior of ZEE5 to add value to its advertisers.
Rajiv Bakshi, Chief Operations Officer of Zee Entertainment Enterprises Limited, on commenting on the launch of ZEE5 Intelligence Monitor said, “The ZEE5 Intelligence Monitor is going help go deep dive into the always-evolving consumer behavior and to bring pragmatic business intuitions for advertisers of different industries.”
Adding to that, he said, “This knowledge series is going to help bring together the brand curators and product leaders from varied industries to analyze and examine the deep inferences of the rising and near trends, outlooks and perception of the consumers and discuss further how each product category can take maximum advantage of those troublesome transformations.
“It is mainly aimed to supply our advertising partners with a variational feeling to newly evolving and traditional categories of products, brought along with instincts of the minds of consumers to effectively drive targeted engagement, uplift smarter business decisions and combat obscurity,” Bakshi added.
Commenting on this initiative, Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “It is intriguing and exciting to listen to about the approaching launch of the ZEE5 Intelligence Monitor.