When it comes to the world of nutrition and fitness, one name that you cannot ignore is MuscleBlaze. Established in 2012, MuscleBlaze is an Indian Brand that deals in sports nutrition supplements. MuscleBlaze offers quality nutritional supplements like whey protein, BCAA, mass gainer, weight gainer, fish oil, multivitamins, fat burners, etc. at affordable prices.
In a development that marks successful and expandable innovation winning consumer trust, MuscleBlaze Biozyme Whey has been considered as the ‘Product of the Year’ in the Sports and Nutrition category at the prestigious NutraIngredients Asia Awards 2021, which was held earlier this month in Singapore.
The ‘Enhanced Absorption Formula (EAF®)’, an exclusive process that took two years to develop, is the only first-of-its-kind in India and also in the sports nutrition industry globally.
Brand Head of MuscleBlaze, Kaustav Paliwal said, “We are glad that, Biozyme Whey, our most popular and ground-breaking innovation has been recognized as the ‘Product of the Year in the sports and nutrition category’.
The award depicts the value of sustained R&D for improving and developing products for our Indian youngsters specifically and making it our best-selling whey protein.” launched in 2019, MuscleBlaze Biozyme Whey Protein is specially made for Indian bodies to address the protein absorption problems faced by most Indians who go to the gym.
However, most of the products that are available in the sports nutrition category are currently produced keeping the western body type in mind. Since most of the Indians become older on a vegetarian diet, our system isn’t conditioned for prime protein absorption unlike our western counterparts, this could cause issues like bloating and indigestion after they begin taking whey protein that’s alien to their body.
MuscleBlaze decided to solve of bloating problem and specially created Biozyme Whey. It is clinically tested on Indian bodies and it has 50% higher absorption with intense absorption formula than other whey proteins don’t have.
Clinical Trials Registry of India published the test results under the Indian Council of Medical Research (ICMR).MB Biozyme Whey also comes loaded with first-in-the-category, Asia Star award-winning innovative features like ‘Scoop on Top’ that eliminate the unhygienic hassle of finding scoop buried inside the protein powder with hands.