Apac Effie Awards 2021: India bags 7 wins

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Effie Worldwide is synonymous with recognising every entity involved in effective marketing, thoughtful dialogue encouragement, and spotlighting ideas that work and drive marketing effectiveness. 

Top media and research organizations worldwide collaborate with Effie network for bringing its audience with first-class and relevant insights into an effective marketing strategy.

Effie has a worldwide resource that includes the ever-growing database of Case Studies that features thousands of effective marketing cases, the Effie Awards, and the Global Effie Index that ranks the brands worldwide with the potent companies. It also includes a spectrum of training and educational tools, including the Effie Academy, which provides career support to marketers.

The APAC Effies honour effective marketing across the Asia Pacific region; the agencies with high prospectus are given recognition in form of valued and respected awards.

APAC Effie Awards 2021 is a Virtual Awards Ceremony that recognizes the best-in-class marketing effectiveness by agencies and marketing professionals across the borders and regions, live-streamed to join the auspicious occasion with a celebratory atmosphere.

Apac Effie Awards organizers have announced the winners for the 2021 edition, with much delight and appreciation for the kind of performance and commitment put in, making such engaging and performing marketing strategies.

There were seven entries for India from among the total 71 winners.

The only Gold winning agency is The Womb from our country, and it was indeed a moment of pride for them as it won two Gold Effies – one each for ‘It’s Okay To Pee In Your Pants’ and Nobel Hygiene’s ‘India! Periods Are Red, Not Blue’. Silver and Bronze Effie were won by McCann India and Ogilvy India respectively.

McCann’s Silver win was for Reckitt’s ‘Handwashing Challenge’, which created great waves among the common public, while Manipal Cigna’s ‘Health Insurance for the Healthy’ pulled off a Bronze.

Red Label’s ‘Taste Of Togetherness’ won Ogilvy’s a Silver, and Mondelez‘s ‘Not Just A Cadbury Ad‘ brought itself a Bronze.  

‘The Journey To UPI Adoption’ for PhonePe is selected as bronze for the Leo Group. 

United Commercial Bank’s ‘Project AgroBanking’ by Grey Advertising Bangladesh won the Best-in-Show or the Grand Effie.

Once again, the ‘Agency Network of the Year’ award is bagged by Ogilvy, with 17 wins in total.

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