INOX Leisure, a leading multiplex chain in India, has recently announced a partnership tie-up with ITC’s Ready-2-Eat ‘Kitchens of India’ brand to renovate the Food & Beverages experience in its every multiplex in India.
People who love to go to the cinema at INOX Leisure now can treat themselves to dishes such as Vegetable Pulao, Hyderabadi Biryani, vegetable pulao, Rajma Masala, Dal Makhani, Pindi Chana, and Steamed Basmati Rice.
Vice President, Food & Beverages Operations, INOX Leisure Ltd, Dinesh Hariharan said “ This combination with ITC is to aim for future enhancement of our existing epicure and local food offerings for millions of INOX goers spread all over the country.”
“Served in the high-quality box and leak-proof packing, the guests will be ready to comfortably enjoy the supreme delicacies even while enjoying a movie. This collaboration is a critical stepping stone in our endeavors to strengthen INOX’s F&B service brand as well as strengthen the bond with our patrons, by offering them newer preferred.
ITC Spokesperson Shuvadip Banerjee, VP, Marketing Services, ITC Ltd said, “ With this partnership with INOX, Kitchens of India has the intention to help redefine and shape a replacement horizon of cinema and food experience for movie-goers.
As citizens gradually resume out-of-home leisure, entertainment experiences & activities, food safety, and hygiene continue to be of paramount importance to consumers.”
“ As the INOX’s menu now has Kitchens of India featured on it, customers now will not only enjoy the advantages of appropriate indulgences in grand Indian delicacies while enjoying their movie but in such a way that it is safe and hygienic.
We are hoping so that this collaboration of both ITC and INOX can significantly enhance consumer experiences”.
INOX plans to make its food available on online food ordering platforms Swiggy and Zomato and recently became the first cinema chain in India to get listed on the table reservation and food discovery platform, EazyDiner.
INOX currently sells food under brands such as INSIGNIA, Delights, and Café Unwind and is intending to extend its hospitality to a new level. INOX now plans to place these brands into full-service restaurants for non-cinema consumers as well.