Skechers USA, Inc. is a lifestyle and performance footwear business based in the United States. The firm was founded in 1992 and is now the United States’ third-largest sports footwear brand. It is headquartered in Manhattan Beach, California. Skechers’ stock is listed under the ticker SKX on the New York Stock Exchange.
The new collection includes a range of sneakers for the youth. Siddhant Chaturvedi has come forward to promote the supply by representing the brand and display the products in the most alluring ways. Siddhant Chaturvedi is a film actor from India. He portrayed an adolescent cricketer in the Amazon Prime Video online series Inside Edge from 2017 to 2019, and he had a cameo part as a street rapper in the musical drama Gully Boy.
The campaign includes a digital video that emphasises the young happiness associated with the offer. It uses video material to target the potential audience at the same time. Siddhant Chaturvedi is shown throughout the video in a happy attitude, dancing to the beats of the Street Ready Collection’s hip jingle. The campaign’s main theme, “My style is my pehchaan,” is a reference to India’s rising interest in street culture.
Skechers India comment on its YouTube content says, “The true men of the streets smile with their eyes; they put people first and express themselves freely. They are passionate about changing the game. That’s what makes them Street ready. And who’s better than Siddhant Chaturvedi to represent the new streets.”
Siddhant Chaturvedi, speaking about the introduction of the shoes, says, “I have been a sneaker aficionado for as long as I can remember, and I am stoked to be a part of this launch. Street Ready to me is the embodiment of a young and energetic India looking to break away from the old stereotypes associated with men and establishes an ideal representation of who the modern-day man actually is. I truly believe this collection will have something for everyone on any occasion.”
The new collection can be accessed at retail stores and Skechers.in.