Mumbai, April 26, 2025 —Titan Company, India’s leading lifestyle entity with powerhouse brands like Tanishq, Mia, and CaratLane, continues to demonstrate the power of insight-driven brand building with Zoya — its luxury jewellery maison. Positioned at the confluence of artistry, storytelling, and aspiration, Zoya has redefined the Indian luxury jewellery landscape over the last fifteen years, blending contemporary design innovation with the soul of India’s storied craftsmanship.
With a turnover approaching ₹400 crore and a retail footprint across 9 cities, Zoya has steadily scaled its leadership in the niche luxury space through a strategic combination of distinctive product creation — including patents and signature collections — and deep emotional storytelling that resonates with the evolving Indian woman. Every Zoya creation is envisioned not merely as adornment, but as a talismanic expression of a woman’s journey to her most authentic self — a narrative uniquely captured in the brand’s Finely Crafted Journeys series.
Through this content-led platform, Zoya spotlights iconic women whose lives mirror the brand’s ethos of grace, resilience, and evolution. The latest edition features Roda Mehta, a pioneering force in Indian advertising credited with institutionalising scientific media planning and buying in the country. Recognised for shaping a generation of media professionals and for her transformative contributions to the communications industry, Roda’s journey from boardrooms to civic leadership and spiritual practice offers a powerful reflection of purpose-driven growth.
Today, she remains deeply engaged with community initiatives, serving as a Trustee of the Lila Poonawalla Foundation and actively participating in civic affairs through 24 Residents’ WhatsApp Groups for Pune’s Municipal Ward 21, alongside her dedication to Kriya Yoga.
The self-confessed maverick says the most enjoyable part of her journey has been the ability to make a difference, empower others to reach their full potential and give back to those less fortunate. “My journey gifted me a deep interest in people, particularly in underprivileged women. Over time, I learned the power of empathy and the importance of enabling them to rise above their circumstances. Witnessing this transformation has been one of the most fulfilling experiences of my life,” she said.
Mehta wore Zoya’s Samāve collection, inspired by historic stepwells where women once gathered. “It reminds me that, just like these ancient wells, we hold immense depth and wisdom within. And when we come together, we draw strength from each other’s journeys,” she said.
By weaving together product, narrative, and real-world resonance, Zoya exemplifies how a luxury brand can build enduring consumer affinity — not through transactional marketing, but through creating cultural capital and emotional connection. As Indian consumers mature in their definition of luxury, Zoya’s strategy offers a masterclass in branding that is as much about identity and aspiration as it is about craftsmanship.
