Nissan and INOX bagged the rights to screen ICC Men’s T20 World Cup. The partners will host the live match sessions as well as the on-screen and video wall advertisement across digital media platforms.
INOX Leisure Ltd, a Multiplex chain announced a partnership with Nissan India as an official sponsor of the World Cup Screening at INOX.
Nissan India and INOX will work across various digital media platforms including on-screen and video wall advertisements, as well as host, live match screening sessions for their exclusive clientele and dealer partners.
ICC Men’s T20 World Cup has Nissan as its official sponsor and Nissan Magnite is the Official Car of ICC Men’s T20 World Cup 2021.
BCCI will host The 7th edition of the ICC Men’s T20 World Cup in UAE and Oman. The games will begin on 17 October 2021 and the final match scheduled on 14 November 2021.
INOX will screen all the matches played by Team India, along with marquee league matches and the semi-finals and the final. INOX will also screen the live matches at multiplexes in all major cities in India.
INOX’s initiative with Nissan, to screen live matches is a great opportunity for the fans who wish to experience the stadium energy in a carnival-like, safe and hygienic atmosphere. INOX will offer extravagant food-combos and gourmet options at the multiplexes.
Nissan is happy to associate with a dynamic brand like INOX to bring a world-class viewing experience to cricket fans on the theme of #BreakBounderies.
The theme embodies the spirit of cricket as a sport and is echoed by the Cricket fans in their day to day lives as they thrive to move beyond in life breaking boundaries.
Besides making sure that the cinemas will be operated by a 100% vaccinated team, INOX is adhering to instructions as prescribed in the notifications issued by the State Governments for safe and hygienic operations.
#SafetyFirst is a curated hygiene initiative by INOX. To ensure the safety measures prescribed by the Government authorities and additional measures implemented by itself.
In addition to the recommended seating restrictions, the auditoriums will be deep cleaned and disinfected at all customer touchpoints including entrance, Box Office, lobbies, auditorium, F&B counters, restrooms and exit gates.
To provide and enhance hygiene, the protocols like mandatory masks, temperature checks, e-tickets, contactless payment & entry and enhanced intake of fresh air have also been implemented.
INOX is determined to make the virtual experience the next level, digitally advanced and touch-free.
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