Akasa Airlines‘ inaugural flight soared into the sky on Sunday, August 7, 2022, causing tremors in the Indian aviation sector. The airline utilized a Boeing 737 to fly between Mumbai and Ahmedabad. The brand has been active on social media before the launch, tweeting to other businesses as well as advertising their own flights.
In a news statement, Vinay Dube, founder and chief executive officer of Akasa Air, states, “The flight represents a critical milestone in Akasa Air’s journey as we successfully launch our commercial operations.” The Akasa tale is in line with the nation’s mission to make air travel cheaper through Prime Minister Modi’s rallying cry, “Ude Desh ka Aam Naagrik.”
The airline’s social media outlets have also been publicizing the routes that its aircraft will go when they take off. Other characteristics of the airline that have been promoted on social media include more leg room, better tasting food, and lower pricing.
According to a PTI article, civil aviation minister Jyotiraditya Scindia estimates that by 2027, India would have 40 crore air travelers, both domestic and foreign. According to a Zee News article, this figure compares to figures from 2013-14, when the number of air travelers in the nation was at approximately 6 crores and has risen to around 20 crores in 2019-20. “As a result, there has been an almost 250 percent rise in travelers over the last five years,” writes Scindia.
Aside from advertising itself, Akasa Air’s social media staff has been actively engaging in interactions with other industry participants. Vistara and Boeing both flocked to Twitter to congratulate the crew on their debut trip.
Akasa Air, a subsidiary of SNV Aviation Private Limited, is an Indian low-cost airline based in Mumbai, Maharashtra. Rakesh Jhunjhunwala, an Indian millionaire, created it. After obtaining its first Boeing 737 MAX aircraft, the airline commenced commercial operations on August 7, 2022, with its inaugural flight service from Mumbai to Ahmedabad. Vinay Dube, the CEO of Akasa Air, indicated that the company’s goal is to have 18 aircraft by the end of 2022 and to add 12-14 aircraft every year. He also stated that Akasa Air will have 72 aircraft during the next five years. According to Dube, the airline would initially provide services from metro cities to tier 2 and tier 3 locations, as well as flights to key cities across India.
Indigo was also recognized by the brand for completing 16 years in the skies.