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Ananthu B S

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PepsiCo is promoting its new relaxation beverage Driftwell by interrupting end-of-day screen time
Branding and Advertising

PepsiCo is promoting its new relaxation beverage Driftwell by interrupting end-of-day screen time

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To break stereotypes, Unilever bans the use of the word “normal” in beauty packaging and ads
Branding and Advertising

To break stereotypes, Unilever bans the use of the word “normal” in beauty packaging and ads

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Why is ‘growth software’ the holy grail for bringing sales and marketing teams together?
Branding and Advertising

Why is ‘growth software’ the holy grail for bringing sales and marketing teams together?

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The Vivo IPL is expected to begin in April, with broadcasters looking for higher ad prices and more brands eager to advertise
Entertainment

The Vivo IPL is expected to begin in April, with broadcasters looking for higher ad prices and more brands eager to advertise

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In the new campaign, Goodknight salutes women for their #PyaarWaliProtection
Branding and Advertising

In the new campaign, Goodknight salutes women for their #PyaarWaliProtection

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ITC Vivel inspires women of the future to think independently and take control of their lives
Branding and Advertising

ITC Vivel inspires women of the future to think independently and take control of their lives

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To increase loyalty, Urban Outfitters is experimenting with a paid membership scheme
Articles

To increase loyalty, Urban Outfitters is experimenting with a paid membership scheme

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In France, Amazon Prime Video has launched a TikTok-exclusive collection
Branding and Advertising

In France, Amazon Prime Video has launched a TikTok-exclusive collection

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What advertisers mean as a result of Google’s rejection of post-cookie identifiers
Branding and Advertising

What advertisers mean as a result of Google’s rejection of post-cookie identifiers

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57 per cent of customers stayed faithful to a brand during the tumultuous year of 2020
Branding and Advertising

57 per cent of customers stayed faithful to a brand during the tumultuous year of 2020

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