BBH India introduced the appointment of Aarti Srinivasan as govt innovative Director. She will be able to report back to BBH India’s executive creative director & addressing partner Russell Barrett and lead a talented team of replica, art, and layout specialists.
Aarti comes with 15 years of experience in advertising and has adjusted into maximum lately group creative Director at MullenLowe Lintas. An award-triumphing creative, she embodies emblem contact which is often genuine, sensitive, sincere, disputes stereotypes, and promotes inclusivity.
Her work ‘Son #ShareTheLoad’ for Ariel at BBDO gained 1,000,000 hearts and acclaim each in India & across the planet – It gained the car race at Spikes Asia 2019 within the ‘Glass Award for change’. At the same time as at Lowe, she led Housing.Com’s marketing campaign with actors Manoj Bajpayee & Rajkumar Rao that took social media using storm thanks to its creative use of principal voice.
She has crafted a number of the most loved and witty campaigns for manufacturers like Cadbury Dairy Milk, Cadbury gemstones, Surf Excel, Thums Up, Uber Moto, and Whirlpool, amongst others and has also worked with Ogilvy and L&okay Saatchi and Saatchi.
Besides innovative paintings, she has also led successful AOR pitch wins, which she become considered ‘The boom thrust of the year’ at Lowe’s humans’ Excellence Awards 2020.
Welcoming Aarti on board, Russell Barrett, CCO & CEO, BBH India, and Publicis global India, said, “Aarti is wonderful expertise which I’m rather excited to possess her to be a part of us at BBH. She’s glaringly gained plenty of awards and has created some excellent huge brand paintings.
“Her thoughts are contemporary, progressive, and beautifully crafted, and that I sit up for running together with her to supply shape to several greater famous and modern pieces of labor at BBH India,” Barrett stated.
Aarti Srinivasan, govt innovative Director, BBH India, brought, “I’m not a greedy man or woman except when it involves two things – exceptional conversations and good work. At BBH India, I strongly felt there’ll be amazing possibilities to induce both aplenty.
Aarti is deeply keen on sharing testimonies with kids via read-aloud of diverse and inclusive image books. Her belief that books play an essential function in elevating touchy people at large and building equitable societies has led her to actively interact with children from Mumbai’s shelter houses in fitting mini-libraries run and controlled independently by way of these youngsters.
She is additionally full of life volunteer with TCLP (The network Library mission) that runs 3 unfastened libraries and a digital library attaining over 5000 youngsters in below-served groups of Delhi and Gurgaon.