Bharti AXA Life aims to provide Indians with smarter options when choosing suitable insurance. The company launched an integrated campaign as part of the brand’s #DoTheSmartThing service. With Brand Ambassador Vidya Balan, the campaign kicks off with the launch of his four TVCs, each focused on the company’s unique products and services.
This commercial was conceived by L&K Saatchi & Saatchi and directed by Rajesh Saathi.
Last year, the insurance company announced a new objective. “In a complex world, we make insurance simple.” Our latest campaign focuses on how the company serves its purpose and customers help #DoTheSmartThing.
The story of thecampaign comes from the Bharti AXA Life Letter of Intent. It was born out of consumer insights and the growing trend of audiences to seek immediate solutions, easy access and convenience in all areas. This is also reflected in their preference for financial brands and insurance. Recognizing this behavioural trend, Bharti AXA Life has adapted and developed solutions to meet changing consumer expectations.
One of theTVCs highlights the company’s newly launched QR code-based cards. This provides an overview of the policy with details of key policies. This frees you from complicated paperwork associated with insurance contracts. Other of his TVCs highlight other services such as 24/7 WhatsApp support, daily billing payments, and a Guaranteed Wealth Pro plan.
His Parag Raja, CEO of Bharti AXA Life said: Our campaign shows how we can help our customers make smarter decisions by providing practical solutions
The QR code based smart card is an industry first and a game changer not only for our customers but also for us as a company.”
Reach your audience through Tamil, Telugu, Kannada and Odia content. His Director of Marketing for Bharti AXA Life, Geetanjali Kothari, added:
Bharti AXA Life also unveiled a new sonic identity that matches the brand’s hallmark of being prepared for the future. Acoustic identities are used for all brand assets, transactions, customer caller melodies, ringtones, etc.
Kartik Smetacek, Joint NCD, L&K Saatchi and Saatchi said: And no one can convey a bouquet of innovation in a sharper and more relevant way than Vidya Balan, a woman who embodies wisdom. “
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