Online grocery delivery platform Bigbasket on Tuesday stated the number of new customers on its platform grew by 84 percent in July this year compared to January, a hallmark of the strong increase seen using e-commerce platforms during the COVID-19 pandemic.
Bigbasket is an Indian online grocery delivery service in which primarily delivers grocery goods found in convenience stores, home essentials, and food supplies to its customers. During the Coronavirus pandemic in 2020, Bigbasket along with Grofers and Amazon India was among the few online grocery platforms that continued to operate in India.
The number of new customers has increased by 84 percent versus pre-COVID stages and the retention charge by 50 percent, Bigbasket stated in a statement. The total number of times a purchaser visited the Bigbasket website/app is 55 percent higher than before and the number of households ordering on the platform has gone up via 44 percent.
In terms of consumer behavior, this means plenty more customers are now purchasing for groceries online for the first time; and these clients are purchasing for their monthly grocery basket as well as top-ups. The company, but, did not disclose the overall range of customers on its platform.
Seshu Kumar Tirumala, National Category Head of Bigbasket who also heads the Brand Intelligence function, stated that given the unequaled convenience and protection that home delivery gives, and have experienced an 84 percent growth in new clients followed through excellent retention charges and basket sizes. The company work on the ideas of trust and customer satisfaction and this boom has strengthened these ideas. They can hold to closely recognize customer behavior and make relevant products available with unrivaled convenience.
It is noted that households introduced diverse indulgence alternatives to cart for home consumption with lockdown shutting external options. Fruits and vegetables (had been) additionally added to the same cart to lessen multiple external touchpoints.
As clients are staying at home much more than before, indulgence classes inclusive of chocolates, cup noodles, namkeens, and savory snacks registered 50 percent to 140 percent increase as compared to February. The colors and crayons category has seen a penetration increase of 354 percent and gardening tools have seen an increase of 100 percent.