Black Swan Life bags Communication Mandate for Domino’s


Black Swan Life, a digital creative agency has bagged the communication mandate for Domino’s that has become the official Pizza Provider at the Expo 2020.

Expo 2020 is a World Expo that will be held in Dubai, United Arab Emirates, from October 1, 2021, to March 31, 2022. Due to the COVID-19 pandemic, the event was rescheduled from 20 October 2020 to 10 April 2021. It has been organized by Reem Al Hashimi. The motto for the event is Connecting Minds, Creating the future.

Black swan life is an independent, full-service brand creation firm that was founded in 2009. And it was founded because the creators are passionate about the concept of a brand. They like emerging with brand concepts just as much as they enjoy coming up with them.

They consider themselves as part of a small but powerful group of people who mix strategic thinking with aesthetic appeal. Where Thinking and Design collide at scale to create a market multiplier effect. Every communication solution is seen via one basic lens: Context.

The agency specialises in Brand Strategy Communications Strategy, Brand Launch Planning, Multi-Platform Campaigns, Identity Systems, Packaging, ATL & BTL Integration, Digital Strategy, Social Media Strategy, and website. It services the other top brands.

After a multi-agency proposal, Black Swan Life was chosen to produce communications for Domino’s across the Middle East and North Africa (MENA) area.

Commenting on the mandate, Sukumar Menon, Founder & Creative Head stated, “It’s a great opportunity to partner with Domino’s for a prestigious event. It is an event that could spin the tide of things to come. And using a common voice for Domino’s and Expo 2020 as a Brand Campaign and other activities is a challenge we are looking forward to.”

Shobhit Tandon, Chief Operating Officer at Domino’s International Markets stated, “The purpose was to generate awareness of Domino’s through its partnership with Expo. Use this association as a springboard to create a brand campaign and other promotional strategies. But the main challenge was to find a unique proposition that applies to both – Domino’s and Expo. We chose Black Swan Life because they exhibited the solution to that challenge most effectively and creatively.

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