Sony AATH, the family entertainment channel, has been constantly entertaining audiences with different content that appeals to Bengali viewers. Adding to its vast and exclusive repertoire, the channel is launching yet another unique offering – ‘Hollywood Hungama’, that aims to bring Hollywood closer to the people of Bengal in their language.
The channel will air exclusively picked Hollywood blockbuster movies that rate high on thrill, drama, and adrenaline, every Saturday and Sunday at 5.30 PM, starting 4th July.
From the foremost important superheroes of ‘Justice League’ and thus, therefore, the battle of monsters in ‘Godzilla’ to the billion dollars ‘Fast & Furious franchise and therefore the world of genetically engineered dinosaurs in ‘Jurassic Park’ and ‘Jurassic World’, Hollywood Hungama is another testament to Sony AATH’s content which engages with viewers across all age groups, bringing families together for wholesome family entertainment.
To create buzz around the property, Sony AATH has unrolled a thorough 360 campaign consisting of on-air, in-print, out-of-home (OOH), and digital promotions. Starting with an on-air promotional plan on Sony AATH and leading cable channels, outdoor sites in Kolkata and other towns, multimedia marketing across various mediums including multiple print ads and digital promotions where the channel has collaborated with a popular Bengali YouTube influencer, Hollywood Hungama is for certain to make some noise.
Sony AATH’s strong content line-up including marketing and consumer engagement initiatives has helped the channel become the fastest-growing Bangla GEC since FY18* and #3 among Bangla GECs in West Bengal*.
Sony AATH is additionally the foremost important Bangla content community on YouTube with over 11 Mn Subscribers. With Hollywood Hungama, the channel hopes to strengthen family time with these larger-than-life characters and fantasy franchises.
Tushar Shah, Executive president & Business Head – English Cluster and Sony AATH, Sony Pictures Networks India (SPN), said, “Over the years, Sony AATH has been able to cater to the entertainment needs of Bengali families by offering diverse and differentiated content. With Hollywood Hungama, the channel isn’t only bringing the only of Hollywood blockbusters to Bengal viewers during a language of their choice but also bolstering its content diversity.
“This property is for certain to entertain viewers from the comfort of their home and convey families together for a Hollywood extravaganza,” Shah said.