CAMPAIGN: ‘Hum Fark Nahi Karte’


Pathkind Diagnostics is one of the developing networks of pathology labs in India, released an Ad showing the ‘Hum Fark Nahi Karte’ theme to highlighting their core mission to treats every individual of the Indian society as an equal.

The ad shows the true ethics and commitment of every member of the Pathkind family through its supporter in the film who is shown as a phlebotomist. As he is returning home after completing his hard days’ work to be with his family and celebrate his daughter’s birthday, he got a call from his boss to collect an urgent sample. Without even thinking twice, he went to collect the sample which leads him to a house where transgender reside. 

The character is in for a bitter-sweet surprise. The emotions have been narrative perfectly to exhibit the stigma associated with the lives of trans genders in our society and how beautifully a person in Ad deals with the situation and creates incredible memories for himself and the viewers by walking the extra mile although it’s not his primary duty, thereby bringing out the philosophy of Pathkind to give more importance to human values more than anything else.

CEO of  Pathkind Diagnostics, Sanjeev Vashishta appreciating the Ad film and express his willingness to show it to a wide audience to showcase his brand value who they are, and what they stand for as a brand. Their motto Equal healthcare access to all.

They believe there should be no prejudice, bias, or restrictions in providing adequate healthcare services to anyone. Their no major help rather than showing humanity as this is the sole right of every person of the earth regardless of their caste, race, location, gender. Health is for all and everyone will get it. 

Actor Anand Tiwari is shown in the Ad film to deliver the message of brands. He is versatile in acting and his performance connects the audience towards the end. 

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