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Branding and Advertising
John Abraham signed as new brand ambassador of Reebok in India
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July 24, 2013
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BMW looking to boost sales through internet and house calls: Report
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July 23, 2013
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Celebrities with huge Twitter following getting paid for tweets now
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July 23, 2013
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Parle looks to extend digital campaign for Parle G
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July 22, 2013
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Branding and Advertising
Yash Raj Films launches its own Bollywood inspired fashion brand ‘Diva’ni’
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July 11, 2013
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Dunkin’ Donuts launches Dunkin’ Burgers in India
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July 11, 2013
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Popular search engine AltaVista.com laid to rest by Yahoo
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July 9, 2013
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Case Studies
Case in Advertising: PepsiCo’s fight against lookalikes of Kurkure with new Housefull campaign
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July 9, 2013
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After Anand Mahindra it’s the turn of Mukesh Ambani to take a stake in “Epic TV”
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July 8, 2013
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Cheaper XUV500SUV with lower ground clearance from Mahindra & Mahindra to hit the roads
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July 8, 2013
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