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Case Studies
Page 123
Case Studies
Case Studies
Case in Sales & Distribution: Big Bazaar adopts new distribution model ‘Big Bazaar Direct’
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October 9, 2013
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Case Studies
Case in Product & Brand Management: Launch of Cafe Cuba by Parle Agro
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October 5, 2013
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Branding and Advertising
Case in Branding: Eveready beyond ‘Red’ and ‘Dry Cells’
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September 1, 2013
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Case Studies
Case in Advertising: PepsiCo’s fight against lookalikes of Kurkure with new Housefull campaign
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July 9, 2013
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Case Studies
Case Study: ‘Big Bazaar Profit Club’ the new promotion scheme from Big Bazaar
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May 14, 2013
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Case Studies
Case on Pricing: What leaves our pockets empty in the name of Petrol?
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April 15, 2013
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Case Studies
Case Study on Branding- Rechristening Cadbury India as Mondelez invites trouble
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March 5, 2013
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Case Studies
Case in Marketing Strategy- Nokia to change marketing strategy, to launch cheaper handsets
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February 25, 2013
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Case Studies
Case in Branding- Reebok gearing to Ree-build and Ree-energize Adidas’ faith
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February 15, 2013
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Case Studies
Case in Strategic Marketing: The Road Ahead for Nestle in India
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December 20, 2012
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