Colgate Palmolive launches #YogaForTheMouth


Every year, International Yoga Day is observed around the world to raise awareness of the various advantages of yoga practice. Colgate-Palmolive (India) Limited, the country’s market leader in oral care, has launched the #YogaForTheMouth campaign to encourage people to incorporate Colgate Vedshakti Oil Pulling into their morning routine.

Adopting a holistic wellness lifestyle requires embracing Yoga and Ayurveda, and oil pulling is one of the Ayurveda procedures for deep cleaning and detoxifying your mouth.

The Colgate-Palmolive Company is a multinational consumer goods corporation located on Park Avenue in New York City’s Midtown Manhattan. It specializes in the manufacture, distribution, and provision of items for the home, health, personal care, and veterinary care.

In the United States and other nations, Colgate today sells a diverse range of products. Household and personal care products, food products, health care, and industrial supplies, and sports and leisure time equipment are all major product categories.

Colgate Palmolive’s #YogaForTheMouth campaign has been brought to life on Instagram with the support of a stellar lineup of fitness and yoga champions, raising awareness of the advantages and methods required to practice oil pulling daily.

Anushka Sharma, Kareena Kapoor, and Malaika Arora are among the superstars who have already posted, with many more expected to follow suit soon. They’ll talk about their own experiences with oil pulling and how it’s an important component of a daily hygiene routine that they want to make a habit of with Colgate Vedshakti Oil Pulling.

These influencers urge consumers to add this ayurvedic practice to their morning Consumers are encouraged to incorporate this ayurvedic practice into their morning routine by these influencers.

Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited, said that Sesame, clove, eucalyptus, holy basil, and lemon are among the antioxidant-rich essential oils in Colgate Vedshakti Oil Pulling.

With this campaign, they seek to persuade individuals to adopt Oil Pulling as a daily habit for deep cleaning and detoxification of the mouth. Oil pulling is an Ayurvedic practice that involves swishing oil around in your mouth for a few minutes every morning.

Colgate Vedshakti Oil Pulling is an antioxidant-rich combination of five essential oils: sesame, clove, eucalyptus, holy basil, and lemon, which was just launched. It’s offered in a 200 ml bottle for 350 rupees throughout India’s biggest e-commerce and retail retailers.

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