Country Delight, a direct-to-consumer business that offers unadulterated food basics, has released an intriguing video advert starring Madhuri Dixit, a Bollywood celebrity. Country Delight is positioned in the funny commercial as an honest milk brand that delivers farm-fresh milk within a few hours of milking.
Moving away from the category’s conventional storytelling, Country Delight Milk focuses on educating consumers about what makes Country Delight Milk 100 percent natural. The TV commercial explains the entire production and delivery process, from the farm to the consumer’s home.
The firm shows trust in its product and the promise it made to its customers by including a free DRDO-approved milk testing kit with every initial order.
The TV commercial begins by demonstrating how traditional milk commercials have a woman chasing her child to drink milk and then, seemingly “magically,” the infant drinking the milk. The ad then takes a turn, with the brand pledging not to repeat the same pattern in the future.
Instead, it demonstrates how Country Delight milk is gathered from local farmers, put through quality checks, and supplied to consumers within 36 hours of milking. Madhuri Dixit ends the advertisement by discussing the brand’s motto, “Naturally Acha Naturally Sacha.”
The 1st of June is designated as World Milk Day each year. Country Enjoyment has launched a contest called #MyMilkStoryWithCountryDelight, which encourages customers to submit their healthy milk-drinking habits as well as a moment of delight. The top entries will be displayed on the brand’s handle and will be eligible to win unique gift packages.
Country Delight Co-Founder Chakradhar Gade spoke on the campaign, saying that the inception of Country Delight was this consumer fixation where they wanted to supply their customers with 100% fresh cow and buffalo milk, which delivers the actual advantages for which milk has been renowned for decades.
Through its innovative mobile application, Country Delight offers 100% contactless delivery of cow and buffalo milk, as well as other culinary staples like ghee, paneer, curd, bread, and eggs. Consumers may effortlessly manage their food basics deliveries with the app’s subscription and order-as-you-go options.